Our Story

Clarity Co. was born out of both curiosity and conviction. After spending over a decade conducting research for colleges, universities, businesses in the private sector and the federal government, I saw firsthand how powerful data can be when it's turned into insight—and how limiting it can be when it's not. Again and again, I watched large institutions make transformative decisions based on strong analytics, while smaller organizations struggled to access even the basics. I started asking myself: What if every business—no matter the size—had access to the same level of clarity? I had an idea!

That question became the foundation for Clarity Co. As someone who has always been energized by innovation and problem-solving, I saw an opportunity to close a gap that too many small business owners didn't even realize they were up against. Today, Clarity Co. helps business leaders harness the data they already have to make decisions they can trust. My mission is simple: to democratize insights and make smart, data-informed strategy accessible to everyone.

Dillon Caldwell, Founder of Clarity Co.
50+ Projects Completed
25+ Happy Clients
12+ Years Experience
98% Client Satisfaction

Our Mission

At Clarity Co., our mission is to empower small and mid-sized businesses with the same level of insight and strategic clarity that larger organizations rely on every day. We believe that data shouldn't be a luxury—it should be a tool accessible to every business leader, regardless of budget or background. Our services are designed to help you make confident, informed decisions using the data you already have, without the overhead of hiring a full-time analyst or navigating bloated agency retainers.

Founded by Dillon Caldwell, a research professional with experience across the private sector, higher education, and the federal government, Clarity Co. was created in response to a simple but powerful realization: data has the potential to transform any organization, not just the biggest ones. Our team's passion for innovation and practical problem-solving led to the creation of a fractional analytics model tailored specifically for small businesses—delivering high-impact insights without unnecessary complexity.

We partner with business owners, nonprofit leaders, and entrepreneurs who want to better understand what's working, what's not, and where to go next. Whether you're seeking clarity on customer trends, performance metrics, or long-term planning, our goal is to help you see the story behind your numbers—so you can move forward with purpose. At Clarity Co., we don't just offer reports, we offer results, made simple.

Why Choose Clarity Co.?

Expertise

Our team combines years of experience in data analytics, business intelligence, and strategic consulting.

Affordable

Get professional analytics services at a fraction of the cost of hiring a full-time analyst.

Fast Delivery

Our streamlined process ensures you get insights quickly, without the delays of traditional consulting.

Reliable

We stand behind our work with a satisfaction guarantee and ongoing support for all our clients.

Ready to Work With Us?

Let's discuss how we can help your business unlock the power of data analytics.

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Contact Information

Phone: 1-407-603-1037

Hours: 8:00 AM - 5:00 PM

Days: Monday through Friday

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